Transformer fans who have owned transforming toys, only to be disappointed that the transformation needed to be completed manually, are sure to enjoy this automatic transforming toy car. The automated ...

The “robots in disguise” are starting to flaunt their skills. On Friday, Hasbro announced a new partnership with Robosen Robotics (Shenzhen) Co. Ltd, a company specializing in programmable robots, to ...

Optimus Prime is getting a modern update, but this latest one is not for the big screen. The Autobots leader will come to stores as the most advanced Transformers toy ever. Hasbro Hasbro teams up with ...

Everyone knows now that the Transformers cartoon was based on the toys, not the other way around. (Well, there's some complicated history involving the differences between the TV show and the comic ...

Hasbro is finally fixing that problem. Not by making the toys simpler, but by making them a lot more complicated and expensive in the form of its new $700 Optimus Prime Auto-Converting Programmable ...

PASADENA, Calif. - Walter Mueller knows his Transformers. The 32-year-old has been collecting the robot toys for more than 20 years. He even has one of the brand's main characters, Optimus Prime, ...

Transformers is a toy line that's never really dull. I remember getting Transformers toys for gifts for Christmas and birthdays when I was a kid, and even when (90% of the time) I did not know the ...

The 1980s was a golden era for action figures, and Transformers were among the most popular. By now, these early fans are all grown up, so there are probably a few things they’ve forgotten—or perhaps ...