Last summer, I took my niece shopping at an urban clothing store in New York City. While she shopped, I couldn’t help but notice the music blaring on the store’s speaker system—it left my ears ringing ...

A lot of young adults reported listening to background music while completing different tasks. However, one segment did so more frequently. Everyone has different habits. Some people prefer to have ...

“Are you multitasking if you’re listening to background music?” This is one of the first questions I usually get after making my conquer cyberoverload presentations. As research consistently shows, ...

I spent much of my youth in sprawling record stores, drifting through aisles marked by signs that said things like rock, R&B, hip-hop, and—it was the ’90s—alternative. Anyone who grew up in or near a ...

Video content has exploded in popularity, and it’s no wonder. Consumers find video engaging, compelling and convincing–so much so that they’re anywhere from 64% to 85% more likely to buy after ...

Many experts predicted that 2017-2018 would be the “age of video marketing on social media” and the data is showing that they were overwhelmingly correct. Video has erupted onto the scene with brands ...