This is the best newspaper column ever written. The best column ever? Does that sound a bit bold? This statement is an example of what is called “puffery.” Puffery claims are made in advertising and ...

Whether advertising something as “best” is protected as puffery or requires substantiation depends on the context and whether the claims are presented “monadically” or are comparative or quantifiable, ...

Dive into the fascinating world of marketing claims as we explore the legal distinctions between puffery and factual ...

"Puffery is the last refuge of scoundrels," said Edward Glynn, Jr., a partner at the Washington, D.C. law firm Venable, LLC. That sentiment, perhaps itself a bit of puffery, set the tone at Monday's ...

Siding with Verizon a self-regulatory appellate panel said recent ad featuring Paul Giamatti as Scrooge didn't convey that the company's network was better than those of its competitors. The decision, ...

I learned a new term recently, "corporate puffery.” Fred Lambert, editor-in-chief at Electrek, says that corporate puffery “refers to exaggerated or false praise. It’s also a legal defense used by ...

On Tuesday, the justices heard oral arguments in the OPPRS lawsuit after the state's Court of Appeals determined last year that certain representations by Jagged Peak were not merely "puffery" — ...