What continues to surprise me, though it shouldn't after several decades of RFP work, is how the system design proposals and the pricing proposals do not match up. I am in the process of reviewing and ...

If you’ve been in advertising for any amount of time, you’ve most likely been involved in the request for proposal (RFP) process in some capacity. Whether you were consolidating case studies to ...

Winning new clients is the lifeblood of our agency. I have won some and lost some over my long career. What I struggle with is not in having to compete for business, but rather in the RFP process ...