Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L'Oréal's Colorsonic, left, and its components at right, ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." No matter how extensively you research store-bought hair dye or how thoroughly you go over those inspo ...

Coloring hair at home comes with plenty of struggles. First, there’s the task of playing cosmetic chemist and mixing the color, worrying that if you don’t blend the formula just right it might look ...

My hair is currently a gingery red. A week ago it was a deep chestnut brown. Before that, blue-black. Last year? Blonde, pink, blue, purple, and back to blonde. No, my hair hasn’t fallen out, but that ...

Recall: April 2020. The pandemic had just begun to settle in, and the quarantined population was beginning to miss some of its creature comforts. Religious salon-goers were turning to at-home color ...